Senior/Regular Digital Analytics Specialist
⚲ Wrocław
19 824 - 24 864 PLN (B2B)
Wymagania
- GTM
- Data visualization
- Testing
- Hotjar
- QA
- UX
- Stakeholder management (nice to have)
- AI (nice to have)
- CRM (nice to have)
- GDPR (nice to have)
Opis stanowiska
O projekcie:
Project description:
We are looking for a Digital Analytics Specialist to support data-driven decision-making across digital products and marketing initiatives.
The role focuses on delivering actionable insights through advanced analytics, structured analysis projects, dashboard development, and tracking validation. You will work on improving digital performance by identifying optimization opportunities across user journeys, campaigns, and product experiences.
You will collaborate closely with Marketing, Product, UX, and Engineering teams to ensure high-quality data collection, insightful reporting, and continuous optimization of digital touchpoints.
We're looking for someone who can join the project immediately on a freelance/b2b basis. The initial contract is planned until the end of 2026, with a possibility of extension depending on project demand and performance.
Tech stack:- Google Analytics 4 (GA4)- Google Tag Manager (GTM)- Looker Studio (Google Data Studio)- Power BI- Hotjar / FullStory (or similar session replay tools)- Excel (advanced: pivot tables, lookups, data analysis)- SQL / BigQuery (nice to have)Main responsibilities:
Lead and contribute to deep-dive analysis projects across:
- Campaign performance- User experience (UX) and behavioral insights- Conversion funnels and e-commerce performance- Product analytics and feature usage- Site pathing and engagement analysis
Conduct A/B test analysis and provide statistically sound recommendations
Design, build, and maintain dashboards:
- Develop new reporting solutions- Improve existing dashboards and frameworks- Ensure data quality and business alignment
Perform tracking validation and analytics QA:
- Validate GA4 and GTM implementations- Support site launches and feature releases- Troubleshoot tracking and data inconsistencies
Analyze emerging traffic patterns:
- AI-driven traffic and AIO content- Traffic sources and behavioral trends- Changes in engagement and performance
Deliver ad-hoc analysis:
- Translate business questions into structured analyses- Provide actionable insights and recommendations- Support stakeholders across Marketing, Product, and UXAbout Spyrosoft
Spyrosoft is an authentic, cutting-edge software engineering company, established in 2016. In 2021 and 2022, we were among the fastest growing technology companies in Europe, according to the Financial Times. We were founded by a group of tech experts with established backgrounds in software engineering, who created an ‘engineer-to-engineer’ workplace, powered by enthusiasm, fairness and authentic relationships. Having a unique offering, which bridge the gap between technology and business, we specialise in technology solutions for industry 4.0, automotive, geospatial, healthcare & life sciences, employee experience & education and financial services industries.
Wymagania:
- Strong Regular / Senior level experience in Digital Analytics- Fluent English (B2+/C1)- Hands-on experience with GA4 and GTM (implementation, validation, troubleshooting)- Strong experience in dashboard development and data visualization (Looker Studio, Power BI)- Ability to analyze: Conversion funnels, User journeys and behavior, Campaign performance, Engagement metrics and site interaction- Experience with A/B testing and statistical analysis- Experience with session replay / behavioral analytics tools (e.g., Hotjar, FullStory)- Strong analytical thinking and problem-solving skills- Ability to translate complex data into actionable insights and business recommendations- Experience with tracking validation, QA, and ensuring data accuracy- Experience working with cross-functional teams (Marketing, Product, UX, Engineering)- Strong communication and stakeholder management skillsNice to have:- Experienced in using AI tools in day-to-day workflow- Experience with AI-driven traffic analysis and emerging search trends (AIO / AI-generated traffic)- Experience with CRM integrations and tracking validation- Knowledge of Google Search Console- Experience in e-commerce or digital product analytics- Understanding of GDPR, consent management, and data privacy compliance- Experience with product analytics and feature usage tracking
Project description:
We are looking for a Digital Analytics Specialist to support data-driven decision-making across digital products and marketing initiatives.
The role focuses on delivering actionable insights through advanced analytics, structured analysis projects, dashboard development, and tracking validation. You will work on improving digital performance by identifying optimization opportunities across user journeys, campaigns, and product experiences.
You will collaborate closely with Marketing, Product, UX, and Engineering teams to ensure high-quality data collection, insightful reporting, and continuous optimization of digital touchpoints.
We're looking for someone who can join the project immediately on a freelance/b2b basis. The initial contract is planned until the end of 2026, with a possibility of extension depending on project demand and performance.
Tech stack:- Google Analytics 4 (GA4)- Google Tag Manager (GTM)- Looker Studio (Google Data Studio)- Power BI- Hotjar / FullStory (or similar session replay tools)- Excel (advanced: pivot tables, lookups, data analysis)- SQL / BigQuery (nice to have)Main responsibilities:
Lead and contribute to deep-dive analysis projects across:
- Campaign performance- User experience (UX) and behavioral insights- Conversion funnels and e-commerce performance- Product analytics and feature usage- Site pathing and engagement analysis
Conduct A/B test analysis and provide statistically sound recommendations
Design, build, and maintain dashboards:
- Develop new reporting solutions- Improve existing dashboards and frameworks- Ensure data quality and business alignment
Perform tracking validation and analytics QA:
- Validate GA4 and GTM implementations- Support site launches and feature releases- Troubleshoot tracking and data inconsistencies
Analyze emerging traffic patterns:
- AI-driven traffic and AIO content- Traffic sources and behavioral trends- Changes in engagement and performance
Deliver ad-hoc analysis:
- Translate business questions into structured analyses- Provide actionable insights and recommendations- Support stakeholders across Marketing, Product, and UXAbout Spyrosoft
Spyrosoft is an authentic, cutting-edge software engineering company, established in 2016. In 2021 and 2022, we were among the fastest growing technology companies in Europe, according to the Financial Times. We were founded by a group of tech experts with established backgrounds in software engineering, who created an ‘engineer-to-engineer’ workplace, powered by enthusiasm, fairness and authentic relationships. Having a unique offering, which bridge the gap between technology and business, we specialise in technology solutions for industry 4.0, automotive, geospatial, healthcare & life sciences, employee experience & education and financial services industries.
Wymagania:
- Strong Regular / Senior level experience in Digital Analytics- Fluent English (B2+/C1)- Hands-on experience with GA4 and GTM (implementation, validation, troubleshooting)- Strong experience in dashboard development and data visualization (Looker Studio, Power BI)- Ability to analyze: Conversion funnels, User journeys and behavior, Campaign performance, Engagement metrics and site interaction- Experience with A/B testing and statistical analysis- Experience with session replay / behavioral analytics tools (e.g., Hotjar, FullStory)- Strong analytical thinking and problem-solving skills- Ability to translate complex data into actionable insights and business recommendations- Experience with tracking validation, QA, and ensuring data accuracy- Experience working with cross-functional teams (Marketing, Product, UX, Engineering)- Strong communication and stakeholder management skillsNice to have:- Experienced in using AI tools in day-to-day workflow- Experience with AI-driven traffic analysis and emerging search trends (AIO / AI-generated traffic)- Experience with CRM integrations and tracking validation- Knowledge of Google Search Console- Experience in e-commerce or digital product analytics- Understanding of GDPR, consent management, and data privacy compliance- Experience with product analytics and feature usage tracking
🔍 Dekoder Ogłoszenia
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delivering actionable insights through advanced analytics
Oczekuje się, że będziesz samodzielnie identyfikować i prezentować wnioski, które faktycznie wpłyną na decyzje biznesowe, a nie tylko dostarczać surowe dane.
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structured analysis projects
Może oznaczać zarówno dobrze zdefiniowane projekty, jak i potrzebę samodzielnego tworzenia struktury i metodologii analizy od podstaw.
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continuous optimization of digital touchpoints
Oczekuje się proaktywnego poszukiwania i wdrażania usprawnień na wszystkich etapach interakcji użytkownika z produktem cyfrowym.
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SQL / BigQuery (nice to have)
Chociaż nie jest to wymagane, znajomość tych narzędzi jest bardzo pożądana i może być kluczowa w praktyce, jeśli dane są duże i złożone.
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The initial contract is planned until the end of 2026, with a possibility of extension depending on project demand and performance.
Umowa jest początkowo ograniczona czasowo, a jej przedłużenie zależy od czynników zewnętrznych i Twojej oceny, co może oznaczać brak gwarancji długoterminowego zatrudnienia.