Senior Web Data Analyst (f/m/x)
⚲ Kraków
20 000 - 30 000 PLN (B2B)
Wymagania
- Adobe Analytics
- Web analytics
- Google Analytics
- web marketing
Opis stanowiska
O projekcie:
We are looking for an experienced Web Data Analyst / Adobe Analytics Expert to support a global marketing data initiative for our Client. In this role, you will be responsible for Adobe Analytics administration, website tagging quality, data layer maintenance, and delivering reliable web insights for business stakeholders.
Wymagania:
- Minimum 5 years of experience in web analytics, preferably with Adobe Analytics or Google Analytics- Experience in e-commerce or web marketing environments- Strong knowledge of website data layers, tagging practices, and data quality standards- Ability to build datasets via API queries and work with SQL for data analysis- Familiarity with tools such as Tealium, Adverity, Snowflake, and Tableau will be an advantage- Bachelor’s degree in Data Analytics, Computer Science, or a related field; a Master’s degree is preferred- Fluency in English
Codzienne zadania:
- Manage and maintain Adobe Analytics components, user access, templates, reporting standards, and platform usage
- Work with web development teams on Tealium tagging, QA, tracking implementation, and data layer maintenance
- Build Adobe Analytics dashboards, custom segments, and metrics to answer business questions and monitor website performance
- Support A/B testing reporting, ecommerce issue analysis, and data quality monitoring
- Use Adobe Analytics API data streams in Adverity and support data integration into Snowflake and Tableau dashboards
We are looking for an experienced Web Data Analyst / Adobe Analytics Expert to support a global marketing data initiative for our Client. In this role, you will be responsible for Adobe Analytics administration, website tagging quality, data layer maintenance, and delivering reliable web insights for business stakeholders.
Wymagania:
- Minimum 5 years of experience in web analytics, preferably with Adobe Analytics or Google Analytics- Experience in e-commerce or web marketing environments- Strong knowledge of website data layers, tagging practices, and data quality standards- Ability to build datasets via API queries and work with SQL for data analysis- Familiarity with tools such as Tealium, Adverity, Snowflake, and Tableau will be an advantage- Bachelor’s degree in Data Analytics, Computer Science, or a related field; a Master’s degree is preferred- Fluency in English
Codzienne zadania:
- Manage and maintain Adobe Analytics components, user access, templates, reporting standards, and platform usage
- Work with web development teams on Tealium tagging, QA, tracking implementation, and data layer maintenance
- Build Adobe Analytics dashboards, custom segments, and metrics to answer business questions and monitor website performance
- Support A/B testing reporting, ecommerce issue analysis, and data quality monitoring
- Use Adobe Analytics API data streams in Adverity and support data integration into Snowflake and Tableau dashboards
🔍 Dekoder Ogłoszenia
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support a global marketing data initiative for our Client
Będziesz pracować dla zewnętrznego klienta, co może oznaczać zmienne priorytety i wymagania.
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delivering reliable web insights for business stakeholders
Oczekuje się, że będziesz tłumaczyć dane na zrozumiałe dla biznesu wnioski, co może wymagać umiejętności komunikacyjnych i prezentacyjnych.
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Familiarity with tools such as Tealium, Adverity, Snowflake, and Tableau will be an advantage
Chociaż te narzędzia są wymienione jako zaleta, ich brak może oznaczać, że będziesz musiał szybko się ich nauczyć lub że są one kluczowe dla niektórych zadań.
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Master’s degree is preferred
Posiadanie tytułu magistra jest mile widziane, ale nie jest wymagane, co sugeruje, że doświadczenie może być ważniejsze.
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Work with web development teams on Tealium tagging, QA, tracking implementation, and data layer maintenance
Będziesz ściśle współpracować z zespołem deweloperskim, co może oznaczać potrzebę negocjacji i rozwiązywania problemów technicznych.